RêveUp Mentorship Program

Roundtable: Building a community through content

Published on June 8, 2023
The Honey Moon, 15 Rue St Sabin, 75011 Paris Building a community through content When it comes to digital marketing and communications, we’re seeing a shift in focus from quantity to quality - follower and like counts are no longer the be all and end all. Instead, personalization and targeting have given way to the rise of community building as a primary strategy in the industry. Whether its customer communities, paid UGC, employee advocacy programs or brand mega fans, online communities are more important than ever. Join us for this panel where we’ll dive into all things communities as our speakers walk us through successful campaigns they’ve run in their own companies. Speakers: Cecile Abeille – Marketing and Communications Consultant, 2bee Tessa Reynolds – Marketing Manager Recruitment Range, Martell Mumm Perrier-Jouët Laura Whitworth - Head of Customer Success - Enterprise EMEA, Sociabble Carita Valve – Head of International Business and Growth, inwink (moderator)